BIG SHIT
Client: McDonald's Germany
Project: Better McD Campaign
Brief: Create a Brand-Campaign for McDonald's to regain popularity and remind people that McDonald's is still there during the covid-crisis.
A few words: This was so far the biggest shit I made. ;)
Coming up with the visual idea that shows the costumer within an icon of his classic McDonalds-order, was really fun. Even more fun when the client understood the idea and liked it so much that he blew the campaign up to a media-monster. It was cool to see this work e v e r y w h e r e in Germany.
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