Cute Shit

Client: McDonald's Germany

Project: McDonald's Herbstkalender
Brief: Create a digital campaign for the Herbstkalender. (autumn-promotion)
A few words: I enjoyed the whole process of coming up with a character and adding gradually personality to it. It was fun to develop short, cute stories, giving it a certain depth with the >product< nuts and of course supervise the animation process and see how the artists bring everything to life.