Smart Shit

Client: BASF  

Project: Recruiting Campaign for Digital Specialists
A few words: This idea was within a pitch - it didn't go through - so it hasn't been published. But I still like it very much. Why? Because it is extremely narrowed down to the target group of digital natives and people that have a strong technical understanding. It was cool to have a real deep-dive into the subject and find smart and funny examples. 

The Idea was that all the ads
are leading to a microsite (digitals-get-it.com) were you could test yourself in little games and apply to jobs. 

Again this was not published or produced at all. This is just stuff we presented.